Mike’s Inland Seafood
Mike's Inland Seafood is Boone's top destination for any and all seafood cravings one may have. Being the only seafood restaurant in the Boone area, Mike’s prides themselves on serving only the best seafood, steak, and chicken. They have an extensive menu and is a local favorite among the seafood lovers in the high country.
Right now, the restaurant is discovered mostly by word-of-mouth and lacks a visual identity. This rebrand will give Mike’s a cohesive brand that will make it more recognizable and advertisable.
2024
This brand identity felt like it needed more than a single logo. So, we have a system of logos that work in various applications. These logos work on everything from stickers and t-shirts to billboards.
My original sketches include typographic logos, simple icons, and a mix of both. Pulling inspiration from small-town coastal restaurants, I wanted the logo to feel hand-made but still reflect it’s long-standing reputation in the area.
Original Logo
