Foxing

60% of the world struggles with two different sized feet. While there are some companies that help with this, there is a gap in the industry for one specific genre of shoes: workwear. Foxing is a nationwide company that sets out to fix this problem.

The goal of this project was to create a brand system and launch site for Foxing that helped customers get a feel for the exciting things coming!

2024

The name Foxing is derived from the term for the supportive backing on most boots. It felt fitting for a company that was created to uniquely support people’s shoe needs.

Launch Site